Mosunmola Akinbode, Oladele Kehinde, Agboola Mayowa. Assessing the influence of social media functionalities on consumer brand equity. In Kuan-Chou Chen, Wenbing Zhao 0001, Yongsheng Ma, editors, Proceedings of the 9th International Conference on E-Education, E-Business, E-Management and E-Learning, IC4E 2018, San Diego, CA, USA, January 11-13, 2018. pages 48-54, ACM, 2018. [doi]
@inproceedings{AkinbodeKM18,
title = {Assessing the influence of social media functionalities on consumer brand equity},
author = {Mosunmola Akinbode and Oladele Kehinde and Agboola Mayowa},
year = {2018},
doi = {10.1145/3183586.3183596},
url = {https://doi.org/10.1145/3183586.3183596},
researchr = {https://researchr.org/publication/AkinbodeKM18},
cites = {0},
citedby = {0},
pages = {48-54},
booktitle = {Proceedings of the 9th International Conference on E-Education, E-Business, E-Management and E-Learning, IC4E 2018, San Diego, CA, USA, January 11-13, 2018},
editor = {Kuan-Chou Chen and Wenbing Zhao 0001 and Yongsheng Ma},
publisher = {ACM},
}