Assessing the influence of social media functionalities on consumer brand equity

Mosunmola Akinbode, Oladele Kehinde, Agboola Mayowa. Assessing the influence of social media functionalities on consumer brand equity. In Kuan-Chou Chen, Wenbing Zhao 0001, Yongsheng Ma, editors, Proceedings of the 9th International Conference on E-Education, E-Business, E-Management and E-Learning, IC4E 2018, San Diego, CA, USA, January 11-13, 2018. pages 48-54, ACM, 2018. [doi]

Abstract

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