Prototypical Implementation of an Intermediary Platform for Context-Sensitive Mobile Marketing Applications

Andreas Albers, Christian Kahl. Prototypical Implementation of an Intermediary Platform for Context-Sensitive Mobile Marketing Applications. In Izak Benbasat, Ali R. Montazemi, editors, Learning from the past & charting the future of the discipline. 14th Americas Conference on Information Systems, AMCIS 2008, Toronto, Ontario, Canada, August 14-17, 2008. pages 159, Association for Information Systems, 2008. [doi]

@inproceedings{AlbersK08-0,
  title = {Prototypical Implementation of an Intermediary Platform for Context-Sensitive Mobile Marketing Applications},
  author = {Andreas Albers and Christian Kahl},
  year = {2008},
  url = {http://aisel.aisnet.org/amcis2008/159},
  researchr = {https://researchr.org/publication/AlbersK08-0},
  cites = {0},
  citedby = {0},
  pages = {159},
  booktitle = {Learning from the past & charting the future of the discipline. 14th Americas Conference on Information Systems, AMCIS 2008, Toronto, Ontario, Canada, August 14-17, 2008},
  editor = {Izak Benbasat and Ali R. Montazemi},
  publisher = {Association for Information Systems},
}