Paulo Albuquerque, Polykarpos Pavlidis, Udi Chatow, Kay-Yut Chen, Zainab Jamal. Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content. Marketing Science, 31(3):406-432, 2012. [doi]
@article{AlbuquerquePCCJ12,
title = {Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content},
author = {Paulo Albuquerque and Polykarpos Pavlidis and Udi Chatow and Kay-Yut Chen and Zainab Jamal},
year = {2012},
doi = {10.1287/mksc.1110.0685},
url = {http://dx.doi.org/10.1287/mksc.1110.0685},
researchr = {https://researchr.org/publication/AlbuquerquePCCJ12},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {31},
number = {3},
pages = {406-432},
}