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Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content

Paulo Albuquerque, Polykarpos Pavlidis, Udi Chatow, Kay-Yut Chen, Zainab Jamal. Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content. Marketing Science, 31(3):406-432, 2012. [doi]

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