The Impact of Customer Community Participation on Customer Behaviors: An Empirical Investigation

René Algesheimer, Sharad Borle, Utpal M. Dholakia, Siddharth S. Singh. The Impact of Customer Community Participation on Customer Behaviors: An Empirical Investigation. Marketing Science, 29(4):756-769, 2010. [doi]

Authors

René Algesheimer

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Sharad Borle

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Utpal M. Dholakia

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Siddharth S. Singh

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