René Algesheimer, Sharad Borle, Utpal M. Dholakia, Siddharth S. Singh. The Impact of Customer Community Participation on Customer Behaviors: An Empirical Investigation. Marketing Science, 29(4):756-769, 2010. [doi]
@article{AlgesheimerBDS10,
title = {The Impact of Customer Community Participation on Customer Behaviors: An Empirical Investigation},
author = {René Algesheimer and Sharad Borle and Utpal M. Dholakia and Siddharth S. Singh},
year = {2010},
doi = {10.1287/mksc.1090.0555},
url = {http://dx.doi.org/10.1287/mksc.1090.0555},
tags = {empirical},
researchr = {https://researchr.org/publication/AlgesheimerBDS10},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {29},
number = {4},
pages = {756-769},
}