Is this real? Cocreation of value through authentic experiential augmented reality: the mediating effect of perceived ethics and customer engagement

Saifeddin Alimamy, Waqar Nadeem. Is this real? Cocreation of value through authentic experiential augmented reality: the mediating effect of perceived ethics and customer engagement. IT & People, 35(2):577-599, 2022. [doi]

Authors

Saifeddin Alimamy

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Waqar Nadeem

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