Saifeddin Alimamy, Waqar Nadeem. Is this real? Cocreation of value through authentic experiential augmented reality: the mediating effect of perceived ethics and customer engagement. IT & People, 35(2):577-599, 2022. [doi]
@article{AlimamyN22,
title = {Is this real? Cocreation of value through authentic experiential augmented reality: the mediating effect of perceived ethics and customer engagement},
author = {Saifeddin Alimamy and Waqar Nadeem},
year = {2022},
doi = {10.1108/ITP-07-2020-0455},
url = {https://doi.org/10.1108/ITP-07-2020-0455},
researchr = {https://researchr.org/publication/AlimamyN22},
cites = {0},
citedby = {0},
journal = {IT & People},
volume = {35},
number = {2},
pages = {577-599},
}