Is this real? Cocreation of value through authentic experiential augmented reality: the mediating effect of perceived ethics and customer engagement

Saifeddin Alimamy, Waqar Nadeem. Is this real? Cocreation of value through authentic experiential augmented reality: the mediating effect of perceived ethics and customer engagement. IT & People, 35(2):577-599, 2022. [doi]

Abstract

Abstract is missing.