Mining brand value propositions on Twitter: exploring the link between marketer-generated content and eWOM outcomes

Mostafa Alwash, Bastin Tony Roy Savarimuthu, Mathew Parackal. Mining brand value propositions on Twitter: exploring the link between marketer-generated content and eWOM outcomes. Social Netw. Analys. Mining, 11(1):83, 2021. [doi]

Authors

Mostafa Alwash

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Bastin Tony Roy Savarimuthu

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Mathew Parackal

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