Mostafa Alwash, Bastin Tony Roy Savarimuthu, Mathew Parackal. Mining brand value propositions on Twitter: exploring the link between marketer-generated content and eWOM outcomes. Social Netw. Analys. Mining, 11(1):83, 2021. [doi]
@article{AlwashSP21,
title = {Mining brand value propositions on Twitter: exploring the link between marketer-generated content and eWOM outcomes},
author = {Mostafa Alwash and Bastin Tony Roy Savarimuthu and Mathew Parackal},
year = {2021},
doi = {10.1007/s13278-021-00790-8},
url = {https://doi.org/10.1007/s13278-021-00790-8},
researchr = {https://researchr.org/publication/AlwashSP21},
cites = {0},
citedby = {0},
journal = {Social Netw. Analys. Mining},
volume = {11},
number = {1},
pages = {83},
}