Mining brand value propositions on Twitter: exploring the link between marketer-generated content and eWOM outcomes

Mostafa Alwash, Bastin Tony Roy Savarimuthu, Mathew Parackal. Mining brand value propositions on Twitter: exploring the link between marketer-generated content and eWOM outcomes. Social Netw. Analys. Mining, 11(1):83, 2021. [doi]

Abstract

Abstract is missing.