From the Internet Dilemma to the Metaverse Dilemma: Exploring Luxury Brands' Adoption of Metaverse Technologies

Noha Tarek Amer, Shan Rahman, Jeff Baker, Nicholas J. Ashill. From the Internet Dilemma to the Metaverse Dilemma: Exploring Luxury Brands' Adoption of Metaverse Technologies. CAIS, 57:66, 2025. [doi]

Abstract

Abstract is missing.