Generation Y Adoption of Instant Messaging: An Examination of the Impact of Social Usefulness and Media Richness on Use Richness

Murugan Anandarajan, Maliha Zaman, Qizhi Dai, Bay Arinze. Generation Y Adoption of Instant Messaging: An Examination of the Impact of Social Usefulness and Media Richness on Use Richness. IEEE Trans. Prof. Communication, 53(2):132-143, 2010. [doi]

Abstract

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