A collaborative filtering approach to ad recommendation using the query-ad click graph

Tasos Anastasakos, Dustin Hillard, Sanjay Kshetramade, Hema Raghavan. A collaborative filtering approach to ad recommendation using the query-ad click graph. In David Wai-Lok Cheung, Il-Yeol Song, Wesley W. Chu, Xiaohua Hu, Jimmy J. Lin, editors, Proceedings of the 18th ACM Conference on Information and Knowledge Management, CIKM 2009, Hong Kong, China, November 2-6, 2009. pages 1927-1930, ACM, 2009. [doi]

Abstract

Abstract is missing.