Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness

Michelle Andrews, Xueming Luo, Zheng Fang, Anindya Ghose. Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness. Marketing Science, 35(2):218-233, 2016. [doi]

Authors

Michelle Andrews

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Xueming Luo

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Zheng Fang

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Anindya Ghose

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