Michelle Andrews, Xueming Luo, Zheng Fang, Anindya Ghose. Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness. Marketing Science, 35(2):218-233, 2016. [doi]
@article{AndrewsLFG16,
title = {Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness},
author = {Michelle Andrews and Xueming Luo and Zheng Fang and Anindya Ghose},
year = {2016},
doi = {10.1287/mksc.2015.0905},
url = {http://dx.doi.org/10.1287/mksc.2015.0905},
researchr = {https://researchr.org/publication/AndrewsLFG16},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {35},
number = {2},
pages = {218-233},
}