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Social networks as a promotional space for Spanish radio content: The case study of the on-demand programming of Cadena SER and COPE

Rafael Galán Arribas, Francisco-Javier Herrero-Gutiérrez, Cruz-Alberto Martínez-Arcos, Sonia Casillas Martin. Social networks as a promotional space for Spanish radio content: The case study of the on-demand programming of Cadena SER and COPE. In Francisco José García Peñalvo, editor, Proceedings of the Sixth International Conference on Technological Ecosystems for Enhancing Multiculturality, Salamanca, Spain, October 24-26, 2018. pages 941-946, ACM, 2018. [doi]

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