Pricing Strategies for Viral Marketing on Social Networks

David Arthur, Rajeev Motwani, Aneesh Sharma, Ying Xu 0002. Pricing Strategies for Viral Marketing on Social Networks. In Stefano Leonardi, editor, Internet and Network Economics, 5th International Workshop, WINE 2009, Rome, Italy, December 14-18, 2009. Proceedings. Volume 5929 of Lecture Notes in Computer Science, pages 101-112, Springer, 2009. [doi]

Abstract

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