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Viral Marketing Meets Social Advertising: Ad Allocation with Minimum Regret

Çigdem Aslay, Wei Lu, Francesco Bonchi, Amit Goyal 0002, Laks V. S. Lakshmanan. Viral Marketing Meets Social Advertising: Ad Allocation with Minimum Regret. PVLDB, 8(7):822-833, 2015. [doi]

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Çigdem Aslay

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Wei Lu

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Francesco Bonchi

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Amit Goyal 0002

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Laks V. S. Lakshmanan

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