The following publications are possibly variants of this publication:
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- Pricing Strategies for Viral Marketing on Social NetworksDavid Arthur, Rajeev Motwani, Aneesh Sharma, Ying Xu 0002. wine 2009: 101-112 [doi]
- Budget Allocation for Maximizing Viral Advertising in Social NetworksBolei Zhang, Zhuzhong Qian, Wenzhong Li, Bin Tang, Sanglu Lu, Xiaoming Fu. jcst, 31(4):759-775, 2016. [doi]
- Pricing game of celebrities in sponsored viral marketing in online social networks with a greedy advertising platformZhiyi Lu, Haojie Zhou, Victor O. K. Li, Yi Long. icc 2016: 1-6 [doi]