Googling Bing: reassessing the impact of brand on the perceived quality of two contemporary search engines

Ahmed A. Ataullah, Edward Lank. Googling Bing: reassessing the impact of brand on the perceived quality of two contemporary search engines. In Tom McEwan, Lachlan McKinnon, editors, Proceedings of the 2010 British Computer Society Conference on Human-Computer Interaction, BCS-HCI 2010, Dundee, United Kingdom, 6-10 September 2010. pages 337-345, ACM, 2010. [doi]

Abstract

Abstract is missing.