The Role of Information Technology and Customer Relationship Management Practices in Egyptian Hotels - A Descriptive Study in Sharm El Sheikh Hotels: IT and CRM Practices in Egyptian Hotels

Nancy Awadallah Awad, Sherif Gamal Saad. The Role of Information Technology and Customer Relationship Management Practices in Egyptian Hotels - A Descriptive Study in Sharm El Sheikh Hotels: IT and CRM Practices in Egyptian Hotels. IJOM, 9(4):47-63, 2019. [doi]

Abstract

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