Eytan Bakshy, Dean Eckles, Rong Yan, Itamar Rosenn. Social influence in social advertising: evidence from field experiments. In Boi Faltings, Kevin Leyton-Brown, Panos Ipeirotis, editors, ACM Conference on Electronic Commerce, EC '12, Valencia, Spain, June 4-8, 2012. pages 146-161, ACM, 2012. [doi]
@inproceedings{BakshyEYR12, title = {Social influence in social advertising: evidence from field experiments}, author = {Eytan Bakshy and Dean Eckles and Rong Yan and Itamar Rosenn}, year = {2012}, doi = {10.1145/2229012.2229027}, url = {http://doi.acm.org/10.1145/2229012.2229027}, researchr = {https://researchr.org/publication/BakshyEYR12}, cites = {0}, citedby = {0}, pages = {146-161}, booktitle = {ACM Conference on Electronic Commerce, EC '12, Valencia, Spain, June 4-8, 2012}, editor = {Boi Faltings and Kevin Leyton-Brown and Panos Ipeirotis}, publisher = {ACM}, isbn = {978-1-4503-1415-2}, }