Social influence in social advertising: evidence from field experiments

Eytan Bakshy, Dean Eckles, Rong Yan, Itamar Rosenn. Social influence in social advertising: evidence from field experiments. In Boi Faltings, Kevin Leyton-Brown, Panos Ipeirotis, editors, ACM Conference on Electronic Commerce, EC '12, Valencia, Spain, June 4-8, 2012. pages 146-161, ACM, 2012. [doi]

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