Pharmaceutical Product Recalls: Category Effects and Competitor Response

Ram Bala, Pradeep Bhardwaj, Pradeep K. Chintagunta. Pharmaceutical Product Recalls: Category Effects and Competitor Response. Marketing Science, 36(6):931-943, 2017. [doi]

Authors

Ram Bala

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Pradeep Bhardwaj

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Pradeep K. Chintagunta

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