Ram Bala, Pradeep Bhardwaj, Pradeep K. Chintagunta. Pharmaceutical Product Recalls: Category Effects and Competitor Response. Marketing Science, 36(6):931-943, 2017. [doi]
@article{BalaBC17,
title = {Pharmaceutical Product Recalls: Category Effects and Competitor Response},
author = {Ram Bala and Pradeep Bhardwaj and Pradeep K. Chintagunta},
year = {2017},
doi = {10.1287/mksc.2017.1054},
url = {https://doi.org/10.1287/mksc.2017.1054},
researchr = {https://researchr.org/publication/BalaBC17},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {36},
number = {6},
pages = {931-943},
}