Pricing Information Goods: A Strategic Analysis of the Selling and Pay-per-Use Mechanisms

Sridhar Balasubramanian, Shantanu Bhattacharya, Vish V. Krishnan. Pricing Information Goods: A Strategic Analysis of the Selling and Pay-per-Use Mechanisms. Marketing Science, 34(2):218-234, 2015. [doi]

Authors

Sridhar Balasubramanian

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Shantanu Bhattacharya

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Vish V. Krishnan

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