E-Marketing and the Hotel Industry: Calculating Web Presence Index (Wpi) for the Hospitality Sector

Roli Bansal, Manisha Lamba, Shirin Alavi, Vandana Ahuja. E-Marketing and the Hotel Industry: Calculating Web Presence Index (Wpi) for the Hospitality Sector. IJOM, 4(2):15-27, 2014. [doi]

Abstract

Abstract is missing.