Dynamic effects of ad impressions on commercial actions in display advertising

Joel Barajas, Ram Akella, Marius Holtan, Jaimie Kwon, Aaron Flores, Victor Andrei. Dynamic effects of ad impressions on commercial actions in display advertising. In Xue-wen Chen, Guy Lebanon, Haixun Wang, Mohammed J. Zaki, editors, 21st ACM International Conference on Information and Knowledge Management, CIKM'12, Maui, HI, USA, October 29 - November 02, 2012. pages 1747-1751, ACM, 2012. [doi]

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