Joel Barajas, Ram Akella, Marius Holtan, Jaimie Kwon, Aaron Flores, Victor Andrei. Dynamic effects of ad impressions on commercial actions in display advertising. In Xue-wen Chen, Guy Lebanon, Haixun Wang, Mohammed J. Zaki, editors, 21st ACM International Conference on Information and Knowledge Management, CIKM'12, Maui, HI, USA, October 29 - November 02, 2012. pages 1747-1751, ACM, 2012. [doi]
@inproceedings{BarajasAHKFA12-0,
title = {Dynamic effects of ad impressions on commercial actions in display advertising},
author = {Joel Barajas and Ram Akella and Marius Holtan and Jaimie Kwon and Aaron Flores and Victor Andrei},
year = {2012},
doi = {10.1145/2396761.2398510},
url = {http://doi.acm.org/10.1145/2396761.2398510},
researchr = {https://researchr.org/publication/BarajasAHKFA12-0},
cites = {0},
citedby = {0},
pages = {1747-1751},
booktitle = {21st ACM International Conference on Information and Knowledge Management, CIKM'12, Maui, HI, USA, October 29 - November 02, 2012},
editor = {Xue-wen Chen and Guy Lebanon and Haixun Wang and Mohammed J. Zaki},
publisher = {ACM},
isbn = {978-1-4503-1156-4},
}