Exploring customers' likeliness to use e-service touchpoints in brick and mortar retail

Benjamin Barann, Jan Hendrik Betzing, Marco Niemann, Benedikt Hoffmeister, Jörg Becker 0001. Exploring customers' likeliness to use e-service touchpoints in brick and mortar retail. Electronic Markets, 32(2):523-545, 2022. [doi]

Authors

Benjamin Barann

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Jan Hendrik Betzing

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Marco Niemann

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Benedikt Hoffmeister

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Jörg Becker 0001

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