Exploring customers' likeliness to use e-service touchpoints in brick and mortar retail

Benjamin Barann, Jan Hendrik Betzing, Marco Niemann, Benedikt Hoffmeister, Jörg Becker 0001. Exploring customers' likeliness to use e-service touchpoints in brick and mortar retail. Electronic Markets, 32(2):523-545, 2022. [doi]

Abstract

Abstract is missing.