Exploring customers' likeliness to use e-service touchpoints in brick and mortar retail

Benjamin Barann, Jan Hendrik Betzing, Marco Niemann, Benedikt Hoffmeister, Jörg Becker 0001. Exploring customers' likeliness to use e-service touchpoints in brick and mortar retail. Electronic Markets, 32(2):523-545, 2022. [doi]

@article{BarannBNHB22,
  title = {Exploring customers' likeliness to use e-service touchpoints in brick and mortar retail},
  author = {Benjamin Barann and Jan Hendrik Betzing and Marco Niemann and Benedikt Hoffmeister and Jörg Becker 0001},
  year = {2022},
  doi = {10.1007/s12525-020-00445-0},
  url = {https://doi.org/10.1007/s12525-020-00445-0},
  researchr = {https://researchr.org/publication/BarannBNHB22},
  cites = {0},
  citedby = {0},
  journal = {Electronic Markets},
  volume = {32},
  number = {2},
  pages = {523-545},
}