Stuart J. Barnes, Jan Mattsson. Segmenting Brand Value Perceptions of Consumers in Virtual Worlds: An Empirical Analysis Using the FIMIX Method. IJOM, 1(1):1-11, 2011. [doi]
@article{BarnesM11,
title = {Segmenting Brand Value Perceptions of Consumers in Virtual Worlds: An Empirical Analysis Using the FIMIX Method},
author = {Stuart J. Barnes and Jan Mattsson},
year = {2011},
url = {http://www.igi-global.com/Bookstore/article.aspx?titleid=52101},
tags = {empirical, analysis},
researchr = {https://researchr.org/publication/BarnesM11},
cites = {0},
citedby = {0},
journal = {IJOM},
volume = {1},
number = {1},
pages = {1-11},
}