Segmenting Brand Value Perceptions of Consumers in Virtual Worlds: An Empirical Analysis Using the FIMIX Method

Stuart J. Barnes, Jan Mattsson. Segmenting Brand Value Perceptions of Consumers in Virtual Worlds: An Empirical Analysis Using the FIMIX Method. IJOM, 1(1):1-11, 2011. [doi]

References

No references recorded for this publication.

Cited by

No citations of this publication recorded.