Frank Basten, Jaap Ham, Cees J. H. Midden, Luciano Gamberini, Anna Spagnolli. Does Trigger Location Matter? The Influence of Localization and Motivation on the Persuasiveness of Mobile Purchase Recommendations. In Thomas MacTavish, Santosh Basapur, editors, Persuasive Technology - 10th International Conference, PERSUASIVE 2015, Chicago, IL, USA, June 3-5, 2015, Proceedings. Volume 9072 of Lecture Notes in Computer Science, pages 121-132, Springer, 2015. [doi]
Abstract is missing.