Aaron W. Baur, Janna Lipenkova, Julian Bühler, Markus Bick. A Novel Design Science Approach for Integrating Chinese User-Generated Content in Non-Chinese Market Intelligence. In Traci Carte, Armin Heinzl, Cathy Urquhart, editors, Proceedings of the International Conference on Information Systems - Exploring the Information Frontier, ICIS 2015, Fort Worth, Texas, USA, December 13-16, 2015. Association for Information Systems, 2015. [doi]
Abstract is missing.