Social Media Adoption: Barriers to the Strategic Use of Social Media in SMEs

Michael Beier, Kerstin Wagner. Social Media Adoption: Barriers to the Strategic Use of Social Media in SMEs. In 24th European Conference on Information Systems, ECIS 2016, Istanbul, Turkey, June 12-15, 2016. 2016. [doi]

Authors

Michael Beier

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Kerstin Wagner

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