Michael Beier, Kerstin Wagner. Social Media Adoption: Barriers to the Strategic Use of Social Media in SMEs. In 24th European Conference on Information Systems, ECIS 2016, Istanbul, Turkey, June 12-15, 2016. 2016. [doi]
@inproceedings{BeierW16-0,
title = {Social Media Adoption: Barriers to the Strategic Use of Social Media in SMEs},
author = {Michael Beier and Kerstin Wagner},
year = {2016},
url = {http://aisel.aisnet.org/ecis2016_rp/100},
researchr = {https://researchr.org/publication/BeierW16-0},
cites = {0},
citedby = {0},
booktitle = {24th European Conference on Information Systems, ECIS 2016, Istanbul, Turkey, June 12-15, 2016},
}