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The effect of virtual sales agent (VSA) gender - product gender congruence on product advice credibility, trust in VSA and online vendor, and purchase intention

Ardion Beldad, Sabrina M. Hegner, Jip Hoppen. The effect of virtual sales agent (VSA) gender - product gender congruence on product advice credibility, trust in VSA and online vendor, and purchase intention. Computers in Human Behavior, 60:62-72, 2016. [doi]

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Ardion Beldad

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Sabrina M. Hegner

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Jip Hoppen

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