Ardion Beldad, Sabrina M. Hegner, Jip Hoppen. The effect of virtual sales agent (VSA) gender - product gender congruence on product advice credibility, trust in VSA and online vendor, and purchase intention. Computers in Human Behavior, 60:62-72, 2016. [doi]
@article{BeldadHH16,
title = {The effect of virtual sales agent (VSA) gender - product gender congruence on product advice credibility, trust in VSA and online vendor, and purchase intention},
author = {Ardion Beldad and Sabrina M. Hegner and Jip Hoppen},
year = {2016},
doi = {10.1016/j.chb.2016.02.046},
url = {http://dx.doi.org/10.1016/j.chb.2016.02.046},
researchr = {https://researchr.org/publication/BeldadHH16},
cites = {0},
citedby = {0},
journal = {Computers in Human Behavior},
volume = {60},
pages = {62-72},
}