How Personality and Relationship Affect Customers' Adoption of Advanced Self Service Technology in Branch Banking

Sven C. Berger. How Personality and Relationship Affect Customers' Adoption of Advanced Self Service Technology in Branch Banking. In Izak Benbasat, Ali R. Montazemi, editors, Learning from the past & charting the future of the discipline. 14th Americas Conference on Information Systems, AMCIS 2008, Toronto, Ontario, Canada, August 14-17, 2008. pages 275, Association for Information Systems, 2008. [doi]

Abstract

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