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Online experiences: flow theory, measuring online customer experience in e-commerce and managerial implications for the lodging industry

Anil Bilgihan, Fevzi Okumus, Khaldoon Nusair, Milos Bujisic. Online experiences: flow theory, measuring online customer experience in e-commerce and managerial implications for the lodging industry. J. of IT & Tourism, 14(1):49-71, 2014. [doi]

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