Thomas Blake, Dominic Coey. Why marketplace experimentation is harder than it seems: the role of test-control interference. In Moshe Babaioff, Vincent Conitzer, David Easley, editors, ACM Conference on Economics and Computation, EC '14, Stanford , CA, USA, June 8-12, 2014. pages 567-582, ACM, 2014. [doi]
Abstract is missing.