Effectiveness of Website Personalization: Does the Presence of Personalized Recommendations Cannibalize Sampling of Other Items?

David Bodoff, Shuk Ying Ho. Effectiveness of Website Personalization: Does the Presence of Personalized Recommendations Cannibalize Sampling of Other Items?. Int. J. Electronic Commerce, 20(2):208-235, 2015. [doi]

Abstract

Abstract is missing.