Eduardo Zilles Borba, Marcelo Knörich Zuffo. Advertising perception with immersive virtual reality devices. In Evan Suma Rosenberg, David M. Krum, Zachary Wartell, Betty J. Mohler, Sabarish V. Babu, Frank Steinicke, Victoria Interrante, editors, 2017 IEEE Virtual Reality, VR 2017, Los Angeles, CA, USA, March 18-22, 2017. pages 371-372, IEEE Computer Society, 2017. [doi]
Abstract is missing.