Augmented Fast-Forwarding: Can we Improve Advertising Impact by Enriching Fast-forwarded Commercials?

Saar Bossuyt, Roos Voorend, David Geerts. Augmented Fast-Forwarding: Can we Improve Advertising Impact by Enriching Fast-forwarded Commercials?. In Jonathan Hook, Phil Stenton, Marian Florin Ursu, Guy Schofield, Radu-Daniel Vatavu, editors, Proceedings of the 2019 ACM International Conference on Interactive Experiences for TV and Online Video, TVX 2019, Salford (Manchester), UK, June 5-7, 2019. pages 205-215, ACM, 2019. [doi]

Abstract

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