The Interdependencies between Customer Journey, Business Model, and Technology in Creating Digital Customer Experiences - A Configurational Analysis at the Example of Brick-and-Mortar Retail

Timo Phillip Böttcher, Tanja Kersten, Jörg Weking, Andreas Hein, Helmut Krcmar. The Interdependencies between Customer Journey, Business Model, and Technology in Creating Digital Customer Experiences - A Configurational Analysis at the Example of Brick-and-Mortar Retail. In Tung X. Bui, editor, 56th Hawaii International Conference on System Sciences, HICSS 2023, Maui, Hawaii, USA, January 3-6, 2023. pages 4294-4303, ScholarSpace, 2023. [doi]

Abstract

Abstract is missing.